To promote the highly anticipated Batman v Superman: Dawn of Justice, Fiat Chrysler Automobiles and Warner Bros. Pictures teamed up and launched a global partnership. Included in this marketing partnership was the release of the 2016 Jeep Renegade "Dawn of Justice" Special Edition. The release of the special-edition model included branded television and print advertisements, digital advertising activities, public events and social media awareness. Come see the special-edition Renegade come alive in this ad-spot.
"Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience," said Mike Manley, Head of Jeep Brand – FCA Global. "The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we're confident consumers – including millions of moviegoers – will love."
If you liked what you saw in the ad-spot, we would love to invite you in for a test drive!